Digital Marketing for Your Business: What to Know
Is your traditional marketing such as a banner ad or TV ad not getting the desired result? If so, it is time to switch to digital marketing that can drive promising results for your business. It is fast, cost-effective, interactive, and gives you wider access to your audience. This form of marketing connects your business […]
Which Type of Content Marketing is Best for Your Business?
Creating content might sound fairly easy, but the truth is that choosing the right content type is overwhelming and stressful. What has worked for one brand or audience might not work for another. Top of that, it is not easy to decide which ones to use and which ones will be a statement. With so […]
How To Improve B2B Content Marketing?
92% of B2B marketing leaders claim that content plays a critical role in the decision-making process. Whether it is the beginning of a new year or a fresh quarter, trends begin to change and goals start to reset. This is all the more relevant for content marketers. B2B content marketing offers a thousand choices to […]
Why is Content Marketing Important for B2B?
When you think about B2B marketing, sometimes you may forget that you are still engaging people who use search engines such as Google. These are the same people who use search engines to discover a given topic or news, locate the closest location of a particular store, check the score of various games, or get […]
What is Content Marketing?
These days, traditional, outbound marketing strategies are not as effective in converting your audience as they used to be. Outbound marketing strategies are anything that interrupts your audience in order to resonate with them. 42% of B2B marketers say they’re effective at content marketing. Nowadays, there is a shift in the trends of reaching your […]
7 Content Marketing Trends That Will Matter Most in 2021
Gone are the days when content marketing was more like a buzzword, and companies were incorporating it for marketing as an experiment. Fast forward to 2021, content marketing has become an essential factor in a brand’s marketing strategy. It has evolved to a proven marketing channel for improving ROI. Content marketing is an inbound online […]
What is Brand Activism?
Building Brand Equity by Supporting Progressive Policies Conservative Dominance For most of the 20th century, corporations were conservative. They only recognized one stakeholder: the shareholder. The dominant mantras were “free markets” and “driving shareholder value.” The conservative business perspective was taught in all large MBA schools. We learned that “What is good for business is […]
The Ethical Disaster Called Facebook
*** Personal Opinion *** Tim Cook’s recent takedown of Facebook was a long time coming. Facebook has been an ethical trainwreck since its inception. It enables bullies and terrorists. It claims First Amendment protections for its members and absolves itself of responsibility as a technology platform rather than a publisher. Though Facebook denies any partisanship, […]
Third-Party Syndicated Content Boosts SEO and CX
Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium), and some are PPC (e.g., Outbrain). When successful, these efforts build backlinks to the content on your site, enhancing […]
Keyword Hierarchy: The First Step in Ecosystem Marketing
Marketing ecosystems revolve around information, or content, that can be found on websites. The first step toward understanding the digital ecosystem that surrounds your products is to create a keyword hierarchy. In other words, you need a quantitative answer to the following question: What terms and phrases—keywords—are used by your buyers as they think about […]
America’s Sea Change on Racism
Ecosystem analytics are used to detect a rare, dramatic shift in public opinion regarding race. Click here.
White Paper: Forecasting the 2020 Election with Ecosystem Analytics
It is increasingly clear that ecosystem search behavior and associated analytics can be used to generate accurate buyer behavior forecasts. We consistently find high levels of forecast accuracy when applying ecosystem analytics for our clients, but those results are understandably confidential. To demonstrate the predictive power of ecosystem analytics, we prepare a forecast for the […]
White Paper: Ecosystem Marketing Case Study
What is an ecosystem study? In many ways, the best way to answer the question is to provide actual results.Imagine you are launching a new healthcare product into today’s US coronavirus market. Yes, you must understand your specific product—its features and benefits—and how it stacks up against the competition. But, how do you keep your […]
Converting Your Ecosystem Marketing into Business
The ultimate goal of ecosystem marketing is to build your business. And to achieve your goal, you need to excel in five major efforts. They are: Building the foundation of your digital ecosystem Gaining first time or occasional, non-loyal or non-regular visitors. Converting first time visitors into loyal/regular visitors. Converting loyal visitors into customers. Converting […]
Do Your Content Pages Woo?
Considerable effort is often exerted to design marketing content that assists buyers through their journeys. But far less attention is paid to the sign-up boxes, page links and other offers that surround all of that great content on the content page. If not approached with care, these offers can seem out of sync to the […]
The Omnichannel Buyer’s Journey: Who Does It Well?
While the industry continues to witness the fall of more traditional retailers (most recently, Sears), there are some key bright spots in the retail market. According to Forrester, the projected growth rate for pure digital purchases in 2018 is $48 billion. The projected growth rate of in-store purchases that begin digitally is $69 billion. From […]
Privacy Dashboards: How to be More Customer-Centric When Obtaining Consent
With the advent of GDPR this past spring, we’ve seen privacy messages rolling out across just about every website we visit—some variation of “click here to confirm that we can track your behavior with cookies” or “if you continue to use this website, you’re consenting to our use of cookies to track your behavior.” Most […]
The New Era of Consent
Consent is more than the zeitgeist of the moment. It is coming to frame all interactions. And we in marketing are compelled to sit up and take notice or bear the consequences of our inaction. Customer-centricity is important, but it is not enough. There is no doubt that the required evolution of marketing; and indeed, […]
