Digital Marketing for Your Business: What to Know
Is your traditional marketing such as a banner ad or TV ad not getting the desired result? If so, it is time to switch to digital marketing that can drive promising results for your business. It is fast, cost-effective, interactive, and gives you wider access to your audience. This form of marketing connects your business […]
Which Type of Content Marketing is Best for Your Business?
Creating content might sound fairly easy, but the truth is that choosing the right content type is overwhelming and stressful. What has worked for one brand or audience might not work for another. Top of that, it is not easy to decide which ones to use and which ones will be a statement. With so […]
How To Improve B2B Content Marketing?
92% of B2B marketing leaders claim that content plays a critical role in the decision-making process. Whether it is the beginning of a new year or a fresh quarter, trends begin to change and goals start to reset. This is all the more relevant for content marketers. B2B content marketing offers a thousand choices to […]
Why is Content Marketing Important for B2B?
When you think about B2B marketing, sometimes you may forget that you are still engaging people who use search engines such as Google. These are the same people who use search engines to discover a given topic or news, locate the closest location of a particular store, check the score of various games, or get […]
What is Content Marketing?
These days, traditional, outbound marketing strategies are not as effective in converting your audience as they used to be. Outbound marketing strategies are anything that interrupts your audience in order to resonate with them. 42% of B2B marketers say they’re effective at content marketing. Nowadays, there is a shift in the trends of reaching your […]
7 Content Marketing Trends That Will Matter Most in 2021
Gone are the days when content marketing was more like a buzzword, and companies were incorporating it for marketing as an experiment. Fast forward to 2021, content marketing has become an essential factor in a brand’s marketing strategy. It has evolved to a proven marketing channel for improving ROI. Content marketing is an inbound online […]
What is Brand Activism?
Building Brand Equity by Supporting Progressive Policies Conservative Dominance For most of the 20th century, corporations were conservative. They only recognized one stakeholder: the shareholder. The dominant mantras were “free markets” and “driving shareholder value.” The conservative business perspective was taught in all large MBA schools. We learned that “What is good for business is […]
The Ethical Disaster Called Facebook
*** Personal Opinion *** Tim Cook’s recent takedown of Facebook was a long time coming. Facebook has been an ethical trainwreck since its inception. It enables bullies and terrorists. It claims First Amendment protections for its members and absolves itself of responsibility as a technology platform rather than a publisher. Though Facebook denies any partisanship, […]
Syndizierter Content von Drittanbietern steigert SEO und CX
Die meisten Vermarkter wissen, dass sie ihre Website-Inhalte, wie z. B. Blog-Posts, syndizieren können, indem sie sie für die Veröffentlichung auf anderen Websites zur Verfügung stellen. Es gibt verschiedene Dienste, die Sie dabei unterstützen. Einige sind kostenlos (z. B. Medium), und einige sind PPC (z. B. Outbrain). Wenn diese Bemühungen erfolgreich sind, bauen sie Backlinks zu den Inhalten auf Ihrer Website auf und verbessern die [...]
Schlüsselwort-Hierarchie: Der erste Schritt im Ökosystem-Marketing
Marketing ecosystems revolve around information, or content, that can be found on websites. The first step toward understanding the digital ecosystem that surrounds your products is to create a keyword hierarchy. In other words, you need a quantitative answer to the following question: What terms and phrases—keywords—are used by your buyers as they think about […]
Amerikas Klimawandel in Sachen Rassismus
Ökosystem-Analysen werden verwendet, um eine seltene, dramatische Veränderung der öffentlichen Meinung in Bezug auf Rasse zu erkennen. Klicken Sie hier.
Weißbuch: Vorhersage der Wahl 2020 mit Ecosystem Analytics
Es wird immer deutlicher, dass das Suchverhalten in Ökosystemen und die damit verbundenen Analysen genutzt werden können, um genaue Prognosen zum Käuferverhalten zu erstellen. Bei der Anwendung von Ökosystem-Analysen für unsere Kunden stellen wir durchweg eine hohe Prognosegenauigkeit fest, aber diese Ergebnisse sind verständlicherweise vertraulich. Um die Vorhersagekraft von Ecosystem Analytics zu demonstrieren, erstellen wir eine Prognose für die [...]
Weißbuch: Ökosystem-Marketing Fallstudie
Was ist eine Ökosystemstudie? Stellen Sie sich vor, Sie führen ein neues Gesundheitsprodukt auf dem heutigen US-Coronavirus-Markt ein. Ja, Sie müssen Ihr spezifisches Produkt verstehen - seine Eigenschaften und Vorteile - und wie es sich im Vergleich zur Konkurrenz schlägt. Aber, wie halten Sie Ihre [...]
Verwandeln Sie Ihr Ökosystem-Marketing in ein Geschäft
The ultimate goal of ecosystem marketing is to build your business. And to achieve your goal, you need to excel in five major efforts. They are: Building the foundation of your digital ecosystem Gaining first time or occasional, non-loyal or non-regular visitors. Converting first time visitors into loyal/regular visitors. Converting loyal visitors into customers. Converting […]
Machen Ihre Inhaltsseiten Spaß?
Es wird oft ein beträchtlicher Aufwand betrieben, um Marketing-Inhalte zu entwerfen, die die Käufer durch ihre Journey begleiten. Aber weit weniger Aufmerksamkeit wird den Anmeldefeldern, Seitenlinks und anderen Angeboten gewidmet, die all diese großartigen Inhalte auf der Inhaltsseite umgeben. Wenn nicht mit Sorgfalt vorgegangen wird, können diese Angebote aus dem Zusammenhang mit dem [...]
The Omnichannel Buyer’s Journey: Who Does It Well?
While the industry continues to witness the fall of more traditional retailers (most recently, Sears), there are some key bright spots in the retail market. According to Forrester, the projected growth rate for pure digital purchases in 2018 is $48 billion. The projected growth rate of in-store purchases that begin digitally is $69 billion. From […]
Privacy Dashboards: How to be More Customer-Centric When Obtaining Consent
With the advent of GDPR this past spring, we’ve seen privacy messages rolling out across just about every website we visit—some variation of “click here to confirm that we can track your behavior with cookies” or “if you continue to use this website, you’re consenting to our use of cookies to track your behavior.” Most […]
The New Era of Consent
Consent is more than the zeitgeist of the moment. It is coming to frame all interactions. And we in marketing are compelled to sit up and take notice or bear the consequences of our inaction. Customer-centricity is important, but it is not enough. There is no doubt that the required evolution of marketing; and indeed, […]
