Coronavirus Ecosystem Case Study
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- Download 1369
- File Size 584.38 KB
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- Create Date May 14, 2020
- Last Updated September 8, 2021
This white paper provides a case study on how ecosystem marketing delivers new and compelling insights on buyer behavior.
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| Coronavirus ecosystem case study 051420.pdf |
About the author(s):
Mark Blessington has served many of the world's largest corporations as a sales and marketing consultant. He has published four books, over 50 articles, and hundreds of blog posts.
May 29, 2020 @ 1:40 pm
Thanks a lot for this great piece of content Mark, it’s truly a shame that there aren’t more thank you comments because this is some of the best marketing content I’ve seen in all of the web.
I still read your previous case studies from time to time because they are that good. And very practical too.
As a Digital Marketer, it baffles me how we always want to use the latest Martech to guide us but we tend to forget that the internet is indeed an Ecosystem and we need to use our experience and intuition in order to truly obtain those golden insights.
Have you ever thought of launching an ebook or course where you can go a bit more in-depth about how Consentric does Marketing? I would definitely buy it in a heartbeat. The only downside of it will be that if my competition finds out about it, it will make the competition 100x harder than it is already lol.
I hope that you and all the Consetric team are doing well in these difficult times.
Cheers,
May 29, 2020 @ 2:01 pm
Hi Tony, Great to hear from you again. It is hard to maintain a digital edge when is it easy to imitate. You are right that the best marketing uses “analytical intuition”. It is impossible to quantify everything, but the winning edge is where intuition and analytics inform each other.