Leveraging the Power of Market Segmentation
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- Download 1519
- File Size 1.75 MB
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- Create Date December 14, 2018
- Last Updated September 8, 2021
This free whitepaper provides an extensive (over 10,700 words) examination of how to apply the latest methods in market segmentation.
Table of Contents:
- Introduction and Backstory
- The Jobs-to-be-Done (JTBD) Approach to Segmentation
- The Seven Secrets of Segmentation
- The Three Phases of Segmentation
- The Yin and Yang of Segmentation
- Translating Segmentation into Strategy
- Evaluating Segmentation Success
| File | |
|---|---|
| Leveraging the Power of Market Segmentation 011019.pdf |
About the author(s):
Mark Blessington has served many of the world's largest corporations as a sales and marketing consultant. He has published four books, over 50 articles, and hundreds of blog posts.
