Marketing in the Moment During the Buyer’s Journey

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  • Create Date January 10, 2019
  • Last Updated September 8, 2021

This free whitepaper describes how Consentric Marketing applies the latest methods to define the buyer's journey and assist customers at the precise moment they need it.

Table of Contents:

  1. Putting the Spotlight on the Buyer
  2. Using Buyer Journey Maps
  3. The Great Power Shift
  4. Micro-Moments
  5. CRM and the Buyer's Journey: Stopgap Adaptations
  6. Research-Based Journey Maps
  7. Framework Overview
  8. Using the Framework: A Three-Step Application
  9. Benefits From Buyer's Journey Enhancement

buyer journey whitepaper 010819 v4.pdf

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About the author(s):

Mark Blessington has served many of the world's largest corporations as a sales and marketing consultant. He has published four books, over 50 articles, and hundreds of blog posts.