Marketing in the Moment During the Buyer’s Journey

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This free whitepaper describes how Consentric Marketing applies the latest methods to define the buyer’s journey and assist customers at the precise moment they need it.

Table of Contents:

  1. Putting the Spotlight on the Buyer
  2. Using Buyer Journey Maps
  3. The Great Power Shift
  4. Micro-Moments
  5. CRM and the Buyer’s Journey: Stopgap Adaptations
  6. Research-Based Journey Maps
  7. Framework Overview
  8. Using the Framework: A Three-Step Application
  9. Benefits From Buyer’s Journey Enhancement