Marketing in the Moment During the Buyer’s Journey

This free whitepaper describes how Consentric Marketing applies the latest methods to define the buyer’s journey and assist customers at the precise moment they need it.

Table of Contents:

  1. Putting the Spotlight on the Buyer
  2. Using Buyer Journey Maps
  3. The Great Power Shift
  4. Micro-Moments
  5. CRM and the Buyer’s Journey: Stopgap Adaptations
  6. Research-Based Journey Maps
  7. Framework Overview
  8. Using the Framework: A Three-Step Application
  9. Benefits From Buyer’s Journey Enhancement