Crafting Compelling, Customer-Centric Content

This free whitepaper on content marketing provides an extensive (nearly 7,700 words) examination of how to provide compelling content for customers.

Table of Contents:

  1. Introduction
  2. Terminology
  3. The Role of Content Marketing
  4. Using Content Strategically
  5. Hiring Content to do Specific Marketing Jobs
  6. Content Marketing in Action: Doing it Right
  7. Conclusion