Product Management

This free whitepaper provides an extensive (over 10,700 words) examination of how to apply the latest methods in market segmentation.

Table of Contents:

1. Introduction and Backstory
2. The Jobs-to-be-Done (JTBD) Approach to Segmentation
3. The Seven Secrets of Segmentation
4. The Three Phases of Segmentation
5. The Yin and Yang of Segmentation
6. Translating Segmentation into Strategy
7. Evaluating Segmentation Success