About the author(s):
It is increasingly clear that ecosystem search behavior and associated analytics can be used to generate accurate buyer behavior forecasts. We consistently find high levels of forecast accuracy when applying ecosystem analytics for our clients, but those results are understandably confidential.
To demonstrate the predictive power of ecosystem analytics, we prepare a forecast for the 2020 US presidential election. We use Google Trends for our data source and create an anchor variable to accurately mirror the 2016 presidential election. Then we create two variables surrounding coronavirus and George Floyd to capture shifts in voter behavior since the 2016 election. The resulting forecast predicts the Democratic candidate will win 55% of the electoral votes in 2020.
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