Crafting Compelling, Customer-Centric Content

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  • Create Date November 4, 2018
  • Last Updated September 16, 2020

This free whitepaper on content marketing provides an extensive (nearly 7,700 words) examination of how to provide compelling content for customers.

Table of Contents:

  1. Introduction
  2. Terminology
  3. The Role of Content Marketing
  4. Using Content Strategically
  5. Hiring Content to do Specific Marketing Jobs
  6. Content Marketing in Action: Doing it Right
  7. Conclusion

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About the author(s):

Mark Blessington has served many of the world's largest corporations as a sales and marketing consultant. He has published four books, over 50 articles, and hundreds of blog posts.