Leveraging the Power of Market Segmentation

  • Version
  • 63 Download
  • 1.75 MB File Size
  • 1 File Count
  • December 14, 2018 Create Date
  • January 10, 2019 Last Updated

This free whitepaper provides an extensive (over 10,700 words) examination of how to apply the latest methods in market segmentation.

Table of Contents:

  1. Introduction and Backstory
  2. The Jobs-to-be-Done (JTBD) Approach to Segmentation
  3. The Seven Secrets of Segmentation
  4. The Three Phases of Segmentation
  5. The Yin and Yang of Segmentation
  6. Translating Segmentation into Strategy
  7. Evaluating Segmentation Success

File
Leveraging the Power of Market Segmentation 011019.pdf

Download