Marketing in the Moment During the Buyer’s Journey

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  • January 10, 2019 Create Date
  • January 10, 2019 Last Updated

This free whitepaper describes how Consentric Marketing applies the latest methods to define the buyer's journey and assist customers at the precise moment they need it.

Table of Contents:

  1. Putting the Spotlight on the Buyer
  2. Using Buyer Journey Maps
  3. The Great Power Shift
  4. Micro-Moments
  5. CRM and the Buyer's Journey: Stopgap Adaptations
  6. Research-Based Journey Maps
  7. Framework Overview
  8. Using the Framework: A Three-Step Application
  9. Benefits From Buyer's Journey Enhancement

buyer journey whitepaper 010819 v4.pdf