What is Brand Activism?
Building Brand Equity by Supporting Progressive Policies Conservative Dominance For most of the 20th century, corporations were conservative. They only recognized one stakeholder: the shareholder. The dominant mantras were “free markets” and “driving shareholder value.” The conservative business perspective was taught in all large MBA schools. We learned that “What is good for business is […]
The Ethical Disaster Called Facebook
*** Personal Opinion *** Tim Cook’s recent takedown of Facebook was a long time coming. Facebook has been an ethical trainwreck since its inception. It enables bullies and terrorists. It claims First Amendment protections for its members and absolves itself of responsibility as a technology platform rather than a publisher. Though Facebook denies any partisanship, […]
Third-Party Syndicated Content Boosts SEO and CX
Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium), and some are PPC (e.g., Outbrain). When successful, these efforts build backlinks to the content on your site, enhancing […]
Keyword Hierarchy: The First Step in Ecosystem Marketing
Marketing ecosystems revolve around information, or content, that can be found on websites. The first step toward understanding the digital ecosystem that surrounds your products is to create a keyword hierarchy. In other words: What terms and phrases—keywords—are used by your buyers as they think about making a purchase? Seven concepts are consistently helpful in […]
America’s Sea Change on Racism
Ecosystem analytics are used to detect a rare, dramatic shift in public opinion regarding race. Click here. About the author(s): Mark Blessington Co-Founder at Consentric Marketing | Website Mark Blessington has served many of the world’s largest corporations as a sales and marketing consultant. He has published four books, over 50 articles, and hundreds of […]
White Paper: Forecasting the 2020 Election with Ecosystem Analytics
About the author(s): Mark Blessington Co-Founder at Consentric Marketing | Website Mark Blessington has served many of the world’s largest corporations as a sales and marketing consultant. He has published four books, over 50 articles, and hundreds of blog posts.
White Paper: Ecosystem Marketing Case Study
About the author(s): Mark Blessington Co-Founder at Consentric Marketing | Website Mark Blessington has served many of the world’s largest corporations as a sales and marketing consultant. He has published four books, over 50 articles, and hundreds of blog posts.
Converting Your Ecosystem Marketing into Business
The ultimate goal of ecosystem marketing is to build your business. And to achieve your goal, you need to excel in five major efforts. They are: Building the foundation of your digital ecosystem Gaining first time or occasional, non-loyal or non-regular visitors. Converting first time visitors into loyal/regular visitors. Converting loyal visitors into customers. Converting […]
