Privacy matters.
The GDPR (General Data Protection Regulation) is an important piece of legislation designed to strengthen and unify data protection. It became effective and enforceable on May 25, 2018. While it explicitly protects European Union residents, its impact is global.
Consentric Marketing is fully committed to complying with the GDPR.
While the EU is resolved to protect the privacy of all personal data, other countries such as the USA currently oppose the GDPR, despite widespread concerns about data privacy among its citizens.
It is our view that GDPR compliance is wise marketing. If your customers want data privacy then, by all means, oblige them! More importantly, GDPR compliance is an ethical choice that speaks to who you want to be as a company … what you stand for and believe in. Strategically, GDPR challenges companies to become more customer-centric and to broadly embrace what we call Consentric Marketing.
