Mark is credited with numerous innovations and contributions to the field of sales and marketing management. He has invented new ways to measure, model, forecast, and compensate sales professionals. Most recently, he has developed a new forecasting method, called ecosystem forecasting, that uses internet search data to predict consumer and voter behavior.
About the author(s):
Mark Blessington has served many of the world's largest corporations as a sales and marketing consultant. He has published four books, over 50 articles, and hundreds of blog posts.