Ecosystem Forecasting

Table of Contents

1. Ecosystem Search Data versus Surveys
   • Survey Data Problems
   • Search Data Advantages
2. 2016 Anchor Variable
   • “ALL” Method
   • “Forecastable” Method
   • Guns Variable
   • Best 2016 Variable Set
3. 2020 Election Variables
   • Coronavirus
   • George Floyd
4. 2020 Ecosystem Forecast
   • Blue 2020 Election Shift
   • Caution
   • Forecast Method Weaknesses
   • Forecast Method Strengths

This white paper provides a case study on how ecosystem marketing delivers new and compelling insights on buyer behavior.