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  1. Dempster
    June 25, 2021 @ 8:43 am

    A warning: we should be clear in saying that activism doesn’t have to be progressive ; it can be regressive  as well.


    • Mark Blessington
      June 25, 2021 @ 10:14 am

      In theory, yes. In reality, brand activism is about aligning the brand with progressive movements such as ESG (environment, society, governance), corporate responsibility, and multi-stakeholder capitalism.


  2. Ever
    June 25, 2021 @ 8:46 am

    Will companies embrace brand activism?    Elsie Maio,   a leading  Business Values guru, helps companies undertaking a process of soul branding or spiritual awakening. We see this happening in a handful of companies around the world.


    • Mark Blessington
      June 25, 2021 @ 10:15 am

      I am a big Elsie Maio fan. Thank you for mentioning her.


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